Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Juni 2019
Genre:	Wirtschaft / Recht
ISBN:	9780195596717
EAN-Code:	9780195596717
Verlag:	Oxford Academic
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 247 mm / B 204 mm / D 17 mm
Gewicht:	842 gr
Seiten:	544
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach that acknowledges both salience and persuasion (strong & weak) theories of advertising, recognising advertising as an activity that aims to change attitudes and reinforce behaviour. Supported by case studies, weblinks and revision questions to assist with student understanding and encourage critical reflection, Integrated Marketing Communication critically examines the major theories of marketing communication and provides students with examples of the practical implications of these theories.