Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	August 2022
Genre:	Wirtschaft / Recht
	B2B customer retention; B2B strategy; business marketing; marketing models; B2B lead generation; B2B marketing campaigns; B2B partnership / B2B lead generation / B2B marketing campaigns / B2B partnership / B2B strategy / BUSINESS & ECONOMICS / E-Commerce / Digital Marketing / BUSINESS & ECONOMICS / Marketing / General / Business innovation / business marketing / marketing models / Sales & marketing / Sales & marketing management / Sales and marketing / Sales and marketing management mehr...
ISBN:	9781398604766
EAN-Code:	9781398604766
Verlag:	Kogan Page
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 235 mm / B 156 mm / D 21 mm
Gewicht:	560 gr
Seiten:	376
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations. Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.