Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Juli 2021
Genre:	Wirtschaft / Recht
	B / Business / Business and Management / Business and Management, general / Design Thinking / Disruptive Innovation / Lean Innovation / Management science / Open Innovation mehr...
ISBN:	9781352012422
EAN-Code:	9781352012422
Verlag:	Bloomsbury Academic
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 258 mm / B 192 mm / D 14 mm
Gewicht:	660 gr
Seiten:	280
Zus. Info:	Paperback
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website - bloomsburyonlineresources.com/innovation-management. It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.