Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Juli 2024
Genre:	Wirtschaft / Recht
	BUSINESS & ECONOMICS / Marketing / General / BUSINESS & ECONOMICS / Sales & Selling / General / BUSINESS & ECONOMICS / Strategic Planning / Business innovation / business strategy / Celebrity marketing / digital marketing / instagram marketing / Micro influencers; nano influencers; Celebrity marketing; Targeted marketing; social media marketing; Digital marketing; Instagram marketing / nano influencers / Sales & marketing / Sales and marketing / social media marketing / Targeted marketing mehr...
ISBN:	9781398615236
EAN-Code:	9781398615236
Verlag:	Kogan Page
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 234 mm / B 156 mm / D 24 mm
Gewicht:	548 gr
Seiten:	360
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy. This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns. This book provides everything organizations need to understand and implement a successful influencer marketing strategy.