This short book tells the story of the most effective qualitative idea generating method now in existence. It has ninety years of global validation across diverse organizations and cultures. Ideas Unlimited instructs you on how to benefit your work, life, and your organization, through its use. The fundamental principle of Ideas Unlimited is that those who do the work possess the know-how and the insight to improve it. They are leadership's best innovation resource. This method provides motivation and facilitation to allow rapid and accurate capture of their ideas in a non-threatening environment. It will work for you.