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How to Write a Good Advertisement
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!
| Lieferstatus: |
 i.d.R. innert 7-14 Tagen versandfertig |
| Veröffentlichung: |
Oktober 2015
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| Genre: |
Wirtschaft / Recht |
| ISBN: |
9781614278863 |
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EAN-Code:
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9781614278863 |
| Verlag: |
Martino Fine Books |
| Einband: |
Kartoniert |
| Sprache: |
English
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| Dimensionen: |
H 234 mm / B 156 mm / D 16 mm |
| Gewicht: |
435 gr |
| Seiten: |
252 |
| Zus. Info: |
Paperback |
| Bewertung: |
Titel bewerten / Meinung schreiben
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| Inhalt: |
| 2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising. |
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