YOU CAN'T CLIMB THE MOUNTAIN RIGHT, IF YOU'RE NOT CLIMBING THE RIGHT MOUNTAIN

In every field of endeavor--from business to sport, from global challenges to our personal lives--we risk putting in strenuous efforts to reach the peak, only to discover that we could have achieved even greater heights if we had only climbed a completely different mountain. This trap, or "local maximum", can stop us from moving forward.

In How to Move Up When the Only Way is Down: Lessons from Artificial Intelligence for Overcoming Your Local Maximum, Judah Taub argues that we can all benefit from the same new approaches developed by tech giants using AI and data science to avoid local maximums and release our full potential. Taub uses vivid examples from business to the battlefield to outline practical tools for enhancing our strategic thinking and reaching new heights in our professional and personal lives.

FOREWORD BY DR. JONATHAN ROSENFELD, Head of Fundamental AI group at MIT FutureTech

"Drawing upon his vantage point at the cutting-edge of Start-Up Nation and experience inside Israel's elite technology units, Judah Taub has a unique perspective on how to avoid the major pitfalls that everyone from starting entrepreneurs to big companies find themselves in. How to Move Up When the Only Way is Down offers a refreshing blueprint for tackling the toughest challenges in business and beyond."
--SAUL SINGER, Co-author of Start-Up Nation

"How to Move Up When the Only Way is Down serves up an original take for leveraging creative thinking to overcome the decision-making traps we often set ourselves. By flipping the script--and learning from the methods AI uses to push through computational obstacles--the book reimagines how we can all do a better job achieving our true maximum potential."
--SCOTT KUPOR, Managing Partner, Andreessen Horowitz and author of Secrets of Sand Hill Road: Venture Capital and How to Get It