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Handbook of Services Marketing and Management
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![](/rcimages/rc200big.jpg) (Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!
Lieferstatus: |
i.d.R. innert 5-10 Tagen versandfertig |
Veröffentlichung: |
November 1999
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Genre: |
Wirtschaft / Recht |
ISBN: |
9780761916123 |
EAN-Code:
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9780761916123 |
Verlag: |
Sage Publications |
Einband: |
Kartoniert |
Sprache: |
English
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Dimensionen: |
H 280 mm / B 210 mm / D 28 mm |
Gewicht: |
1286 gr |
Seiten: |
532 |
Zus. Info: |
Paperback |
Bewertung: |
Titel bewerten / Meinung schreiben
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Inhalt: |
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues.
A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics. |
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