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Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	Juli 2018
Genre:	Philosophie
	B / biotechnology / Business and Management / Business Ethics / Communication / Communication Studies / Cultural Management / Cultural Studies / Industrial Management / International business / Management / Management science / Marketing / Media and Communication / Media Management / Media Research / Media Studies / Media, entertainment, information & communication industries / Sociology
ISBN:	9783319831138
EAN-Code:	9783319831138
Verlag:	Springer International Publishing
Einband:	Kartoniert
Sprache:	English
Serie:	CSR, Sustainability, Ethics & Governance
Dimensionen:	H 235 mm / B 155 mm / D 28 mm
Gewicht:	774 gr
Seiten:	516
Zus. Info:	Paperback
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.