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Global Capital, Local Culture: Transnational Media Corporations in China
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!
| Lieferstatus: |
 i.d.R. innert 14-24 Tagen versandfertig |
| Veröffentlichung: |
Juli 2008
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| Genre: |
Geschichte / Politik / Kultur |
| ISBN: |
9780820495019 |
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EAN-Code:
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9780820495019 |
| Verlag: |
Peter Lang |
| Einband: |
Gebunden |
| Sprache: |
English
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| Dimensionen: |
H 231 mm / B 155 mm / D 17 mm |
| Gewicht: |
485 gr |
| Seiten: |
236 |
| Zus. Info: |
HC gerader Rücken kaschiert |
| Bewertung: |
Titel bewerten / Meinung schreiben
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| Inhalt: |
| This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author¿s ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom¿s MTV Channel, and Nickelodeon and News Corporation¿s Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China. |
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