Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	Juli 2006
Genre:	Wirtschaft / Recht
ISBN:	9780978732103
EAN-Code:	9780978732103
Verlag:	Barry Maher & Associates
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 216 mm / B 140 mm / D 18 mm
Gewicht:	426 gr
Seiten:	300
Zus. Info:	Paperback
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

The completely-updated third edition of the classic 'bible of Yellow Pages advertising." Expert answers, based on the latest research, to all the questions Yellow Pages advertisers ask-and to those they never ask but should. . How much should I be spending? . What kind of ads should I have? . How big should those ads be? . What headings should I be under? . What directories (print and/or online) should I be advertising in? How important is ad placement? What about color? How can I make cheaper ads work for me? How can I be sure my Yellow Pages ads are working? Plus a complete step-by-step program for developing ads that get the call-even when surrounded by page after page of ads all selling the same thing. As TIME magazine says, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective Yellow Pages advertising possible. [He's] easily the most widely respected consultant, speaker, writer on the subject."