Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Februar 2019
Genre:	Wirtschaft / Recht
	B / Business and Management / Business applications / Business mathematics & systems / business strategy / Business Strategy/Leadership / Business—Data processing / Communications engineering / telecommunications / Communications Engineering, Networks / Computer networking & communications / Computers / Database Management System / Electrical Engineering / Industrial Management / Industries / Information Systems and Communication Service / Information Technology / Innovation/Technology Management / IT in Business / Leadership / Management / Management science / Research & development management / Service industries / Services
ISBN:	9783030085216
EAN-Code:	9783030085216
Verlag:	Springer Nature EN
Einband:	Kartoniert
Sprache:	English
Serie:	Management for Professionals
Dimensionen:	H 235 mm / B 155 mm / D
Gewicht:	664 gr
Seiten:	420
Illustration:	XIV, 420 p. 102 illus., 10 illus. in color., schwarz-weiss Illustrationen, farbige Illustrationen
Zus. Info:	Previously published in hardcover
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made - to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven "levers," which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book's wealth of examples and up-to-date insights.