Special Features:

• Coverage of historical and theoretical underpinnings and insights from related literature and research.
• Discussion of new donor populations including women, communities of color, the LGBTQ population, students, and young alumni.
• On-the-ground case studies bring theories into focus by creating a bridge to experience and action.
• Practical implications for the design of fundraising campaigns and strategies.
• Guiding questions that encourage students to think beyond the current literature and practice.

This textbook bridges research, theory, and practice to help higher education administrators and institutions effectively negotiate the fundraising terrain and advance their institution.