Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	November 2005
Genre:	Soziologie
ISBN:	9781587364945
EAN-Code:	9781587364945
Verlag:	Wheatmark
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 235 mm / B 157 mm / D 34 mm
Gewicht:	973 gr
Seiten:	510
Zus. Info:	HC gerader Rücken kaschiert
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands-with stops in marketing models, market research, advertising management, emotional advertising, and business strategy-and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan. This warmhearted autobiography also describes Aaker's personal life-growing up in the Midwest in the '40s and '50s, his roots, how a Fargo boy over his head survived at MIT and Stanford, his entrepreneurial failure, his passions and relationships, and how the Aaker family evolved over forty years.