The revised and updated third edition includes the latest developments in authoethnography, data collection, analysis and dissemination, and is illustrated throughout with up-to-the minute examples of real world research. It embraces both sociological and anthropological approaches to qualitative educational research, using case studies from the USA, Canada, Australia and New Zealand as well as the UK. 'Education' is treated broadly, including higher education and non-formal settings as well as schools. Threaded throughout the book is updated content on:

• the internet and virtual worlds as sites for ethnography,
• the ethical aspects of ethnographic research,
• the strengths and weaknesses of autoethnography,
• the debates about representing data,
• the impact of technological innovations in all stages of qualitative research.

An indispensable introduction for students and novice researchers alike, the new edition continues to illustrate and sustain the increasing popularity of qualitative methods in educational research over the past thirty years, addressing the technological and digital changes that have occurred.