Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	November 2020
Genre:	Wirtschaft / Recht
	BUSINESS & ECONOMICS / Marketing / General / Buying / Corporate Social Responsibility / CSR / Distribution / Fashion / Globalisation / Management / Market research / Merchandising / Planning / Retail / Retailing / Sales & marketing / Sales and marketing / Social Responsibility / Supply Chain / Sustainability / trading mehr...
ISBN:	9781352011104
EAN-Code:	9781352011104
Verlag:	Bloomsbury Academic
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 252 mm / B 176 mm / D 20 mm
Gewicht:	560 gr
Seiten:	274
Zus. Info:	Paperback
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry.