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Herausgeber: 
  • Thomas Rudolph
  • Bernhard Swoboda
  • Dirk Morschett
  • Thomas Foscht
  • Hanna Schramm-Klein
  • Peter Schnedlitz
  • European Retail Research: 2013, Volume 27, Issue I 
     

    (Buch)
    Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!


    Übersicht

    Auf mobile öffnen
     
    Lieferstatus:   i.d.R. innert 5-10 Tagen versandfertig
    Veröffentlichung:  April 2014  
    Genre:  Wirtschaft / Recht 
    ISBN:  9783658053123 
    EAN-Code: 
    9783658053123 
    Verlag:  Springer Fachmedien Wiesbaden 
    Einband:  Kartoniert  
    Sprache:  English  
    Serie:  European Retail Research  
    Dimensionen:  H 210 mm / B 148 mm / D 8 mm 
    Gewicht:  187 gr 
    Seiten:  136 
    Zus. Info:  Paperback 
    Bewertung: Titel bewerten / Meinung schreiben
    Inhalt:
    The aim of  EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome. 

    Contents

    • Self-monitoring and Fashion Retailer Choice
    • Purchasing the Counterfeit
    • Differentiation in Online Retailing
    • Store Flyer Advertising
    • Self-Service Technologies
    • Retailing in Portugal 

    Target Groups

    • Retail Researchers, Retail Executives, Retail Lectures, Retail Students

    The Editors

    Prof. Dr. Hanna Schramm-Klein, Siegen University, Germany

    Prof. Dr. Thomas Foscht, University of Graz, Austria

    Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland

    Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland.

    Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria 

    Prof. Dr. Bernhard Swoboda, University of Trier, Germany

      
     Empfehlungen... 
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     European Retail Research: 2011 | Volume 25 Issue I - (Buch)
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     European Retail Research: 2008 | Volume 22 - (Buch)
     European Retail Research: 2010 | Volume 24 Issue I - (Buch)
     European Retail Research: 2010 I Volume 24 Issue I - (Buch)
     European Retail Research: 2013, Volume 27, Issue I - (Buch)
     European Retail Research: 2012, Volume 26, Issue I - (Buch)
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