Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	April 2011
Genre:	Wirtschaft / Recht
	BUSINESS & ECONOMICS / Management / BUSINESS & ECONOMICS / Strategic Planning / business strategy / Cases / Essentials / Hill / Hill/Jones / JONES / Management & management techniques / Management and management techniques / Strategic management / Strategy mehr...
ISBN:	9781111525194
EAN-Code:	9781111525194
Verlag:	Cengage Learning
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 15 mm / B 203 mm / D 251 mm
Gewicht:	700 gr
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.