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Autor(en): 
  • Martyn R. Pitt
  • Essentials of Strategic Management 
     

    (Buch)
    Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!


    Übersicht
     
    Lieferstatus:   i.d.R. innert 14-24 Tagen versandfertig
    Genre:  Wirtschaft / Recht 
    ISBN:  9781849201865 
    EAN-Code: 
    9781849201865 
    Verlag:  Sage Publications Ltd 
    Einband:  Gebunden  
    Sprache:  English  
    Dimensionen:  H 231 mm / B 180 mm / D 30 mm 
    Gewicht:  954 gr 
    Seiten:  472 
    Bewertung: Titel bewerten / Meinung schreiben
    Inhalt:

    Electronic Inspection Copy available for instructors 'This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management.'

    Dr Tahir Rashid, Lecturer in Strategy and Marketing, Salford Business School, University of Salford

    This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms.

    Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities. Throughout the text, these principles are put into context with illustrations and examples drawn from all over the world and from all kinds of organization - from Shell, Airbus and Tesco to small and non-profit enterprises.

    With an emphasis on topical, distinctive and engaging features, this text offers:

    - Over 120 short, topical case studies drawn from every type of organization across more than 20 countries, written especially for this book and supplemented with questions and tasks.

    - Worksheets for strategy analysis that can be used to tackle real-world situations

    - Learning outcomes, key points and summaries to focus your reading on what matters

    - Chapter-by-chapter exercises for further study and discussion

    - Suggestions for further reading to deepen your understanding of the theories underpinning the chapters

    In addition, tutors will benefit from a fully developed offering lecture slides, teaching notes for case studies and assignments, module plans and links to further cases

    Martyn R Pitt is formerly Senior lecturer in Strategic Management at Brunel Busienss School, Brunel University.

    Dimitrios Koufopoulos is Senior Lecturer in Strategic Management at Brunel Business School, Brunel University.

      
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