Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Oktober 2016
Genre:	Wirtschaft / Recht
	B / Business and Management / Human Resource Management / Industrial Management / Management science / Marketing / Media Management / Media Studies / Organization / Organizational theory & behaviour / Personnel & human resources management / Personnel Management / Planning
ISBN:	9783319359007
EAN-Code:	9783319359007
Verlag:	Springer Nature EN
Einband:	Kartoniert
Sprache:	English
Serie:	Media Business and Innovation
Dimensionen:	H 235 mm / B 155 mm / D
Gewicht:	2117 gr
Seiten:	120
Illustration:	IX, 120 p.
Zus. Info:	Previously published in hardcover
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens and focuses on the concept of employee involvement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees and highlights how this involvement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.