Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	November 2008
Genre:	Wirtschaft / Recht
	advertising discourse critique / broadcast content evaluation / communication process study / critical approaches to media content / media analysis methods / Media Studies / psychological effects media / SOCIAL SCIENCE / Media Studies / sociological media theory mehr...
ISBN:	9780415995375
EAN-Code:	9780415995375
Verlag:	Taylor and Francis
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 254 mm / B 178 mm / D
Gewicht:	997 gr
Seiten:	560
Illustration:	Tabellen, schwarz-weiss
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.