Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	Juni 2019
Genre:	Wirtschaft / Recht
ISBN:	9783960955399
EAN-Code:	9783960955399
Verlag:	Studylab
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 210 mm / B 148 mm / D 11 mm
Gewicht:	230 gr
Seiten:	152
Zus. Info:	Paperback
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

E-grocery is the distribution of groceries via the online channel. It includes all fast-moving consumer goods such as fresh food or beauty and personal care items. Over the last years, it has become a global phenomenon. Consumers benefit from higher convenience, a wider range of product, potentially better deals and lower search costs. Additionally, in certain emerging markets, expats mention increased food safety and familiarity with foreign goods as major advantages. Kevin Stettner gives an overview of e-grocery activities across 23 emerging markets. He identifies major players, their strategies and the underlying market structure. Stettner¿s analysis is complemented by taking into account the respective market environment. He identifies prototypical countries and compares them with developed markets. Which markets evolve better than developed markets? Which ones require further development in basic external conditions? Kevin Stettner describes the status quo of e-grocery. In this book: - Consumer Behavior; - Competitive Strategies; - E-Commerce; - Internet; - Online Shopping