Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Dezember 2004
Genre:	Wirtschaft / Recht
	Business and Management / Business Strategy/Leadership / C / complexity / Corporate strategy / Development / Dynamics / Management / Management und Managementtechniken / Media industry / Performance / Strategic analysis / Strategy / Wirtschaft
ISBN:	9783824482498
EAN-Code:	9783824482498
Verlag:	Dt. Universitätsvlg.
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 210 mm / B 148 mm / D 16 mm
Gewicht:	401 gr
Seiten:	290
Illustration:	XIII, 290 p.
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Today many business environments are characterized by frequent changes that result in a higher market dynamism and complexity. Global media industries are an up-to-date example of this development: a fast growth period was followed by a rapid downturn. Media companies wrote off a colossal US$ 120 billion from their balance sheets in 2002 - mostly as a result of growth strategies' failure. It seems that despite popular belief growth or market share by itself is less than ever before a guarantor of success. Sebastian Raisch decided to analyze various strategies in order to gain a bett8r understanding of the determinants of successful firm performance. When he decided to go on a research journey into the elements and dynamics of strategic thinking and firm performance he brought along all the ingredients necessary for such a challenging project; he had experience gained through exhaustive consulting work, excellent knowledge of management theories and, as a result of his studies and activities as a research assistant, specific knowledge of strategic management. His research objectives were furthermore clearly defined and, thanks to a meticulously planned and well-organized project as well as his enthusiasm for the topic, he had ready access to an empirical field.