How do you know which goals to choose for your business to maximise its success?
This book looks at why business planning is hard and proposes a new way of planning that will give a business a better chance of being successful. Dream Ticket shows the reader how to visualise a business in the future using a subset of 46 "assets" which comprise the Intellectual Capital of the business. These assets are intangible:
- Market Assets which give a business power in the marketplace
- Intellectual Property Assets which are assets of the mind protectable in law
- Infrastructure Assets which give a business internal strength
- Human Centred Assets which are assets a business has by way of its employees and subcontractors.
Dream Ticket uses a powerful visualisation method to track a business over time so it's easy to see if the business is moving towards achieving its goals.
i.d.R. innert 7-14 Tagen versandfertig
Newsfeed | 
Facebook | 
Twitter
