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Disruptive Technology: Innovation, Flash memory, Digital photography, Law of disruption, Entrenched Player's Dilemma, List of emerging technologies, P
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| High Quality Content by WIKIPEDIA articles! Disruptive technology and disruptive innovation are terms used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers. Disruptive innovations can be broadly classified into low-end and new-market disruptive innovations. A new-market disruptive innovation is often aimed at non-consumption (i.e., consumers who would not have used the products already on the market), whereas a lower-end disruptive innovation is aimed at mainstream customers for whom price is more important than quality. Disruptive technologies are particularly threatening to the leaders of an existing market, because they are competition coming from an unexpected direction. |
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