This book explores the concept of collective phronesis- a holistic leadership of organizational innovation that drives companies such as Apple, TSMC and NVIDIA. How can a company attain ‘dynamic fractal organization’ such that it is capable of driving many different sorts of innovations simultaneously? Capitalizing on new thinking about technology from the high-tech industry, this book will interest businesspeople, scholars of innovation economics, and more.

Dr. Mitsuru Kodama is Professor of Entrepreneurship and Media Innovation in the Faculty of Humanities and Social Sciences at Jissen Women’s University, and Professor Emeritus at Nihon University. He has published 19 books in English – including Collaborative Dynamic Capabilities for Service Innovation (Palgrave Macmillan, 2018), Competing Through ICT Capability (Palgrave Macmillan, 2012), – and articles in several international scholarly journals. Prior to working in academia, he was working as a project leader at NTT and NTT DoCoMo for around 20 years. In 2003 he received an R&D 100 Award in R&D Magazine in US.