Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Oktober 2002
Genre:	Wirtschaft / Recht
	Architectural structure & design / Architectural structure and design / BUSINESS & ECONOMICS / Business Ethics / Business & Economics / General / Civil engineering, surveying & building / Civil engineering, surveying and building / Design, Industrial and commercial arts, illustration / Industrial / commercial art & design / Research & development management / Research and development management / The arts# general issues / The arts# general topics mehr...
ISBN:	9780415233781
EAN-Code:	9780415233781
Verlag:	Taylor and Francis
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 234 mm / B 156 mm / D
Gewicht:	630 gr
Seiten:	250
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Design Management Case Studies provides an unusual and timely contribution to knowledge of the management of product and service innovation. The six case studies described are from large and small companies in the UK and overseas. They cover a diverse range of industrial contexts including architecture, consumer products and services, textiles and clothing. Each case study includes an audit procedure, the main research methods used and key findings, providing both a unique understanding and different working definitions of design management in action. The book focuses on design management policy audits from selected companies, emphasizing the importance of communication. It also includes descriptions of the overall nature of design management, together with review and project questions that will enable the development and teaching of design management and design auditing. It provides useful insights into the way that design can be used as a strategic business tool. This invaluable textbook is a welcome contribution to design management, for those studying, teaching and practising in the area.