Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	April 2011
Genre:	Wirtschaft / Recht
	Capturing data from customers / CKM business model / CKM framework / CKM model for customer life cycle / CKM model for mass customization / CKM-based organization / Customer Knowledge Management / Customer-centric
ISBN:	9781605662589
EAN-Code:	9781605662589
Verlag:	Information Science Reference
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 260 mm / B 183 mm / D 25 mm
Gewicht:	923 gr
Seiten:	388
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. Customer Knowledge Management: People, Processes, and Technology introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.