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Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	Mai 1993
Genre:	Wirtschaft / Recht
ISBN:	9780899305813
EAN-Code:	9780899305813
Verlag:	Bloomsbury 3PL
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 222 mm / B 145 mm / D 12 mm
Gewicht:	333 gr
Seiten:	152
Zus. Info:	HC gerader Rücken kaschiert
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This innovative book offers help to managers and firms as they deal with cross-cultural issues in their operations. As newly independent nations offer new market opportunities for international firms, cross-cultural issues are presenting new competitive problems. Increasingly, both new and experienced firms are encountering difficulties and often committing costly blunders as they attempt to deal with the cultural issues. In an insightful text that is both theoretical and practical, the author offers an interesting staffing and structural alternative to help firms regain and maintain their competitive edge. An in-depth look at the cultural environment of the emerging global economy provides insight into the cultural-issue problems facing all businesses. While the problems are crucial for internationally operating business firms, domestically operating firms are also beginning to encounter critical cross-cultural problems. Maddox notes a number of costly blunders made by firms and analyzes the different reasons for these blunders. The critical role of the cultural integration function in organizations in dealing with these problems is explored, along with the inadequacy of continuing or merely increasing past efforts. A new organizational structure response is proposed as an alternative to the old way of dealing with the problem.