Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	August 2005
Genre:	Wirtschaft / Recht
	academic study of corporate apologies / BUSINESS & ECONOMICS / Public Relations / crisis communication theory / ethical communication practices / legal risk management / organizational reputation repair / Public Relations / public relations strategy / stakeholder trust restoration mehr...
ISBN:	9780805837896
EAN-Code:	9780805837896
Verlag:	Taylor and Francis
Einband:	Kartoniert
Sprache:	English
Serie:	Routledge Communication Series
Dimensionen:	H 229 mm / B 152 mm / D
Gewicht:	480 gr
Seiten:	260
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He explores the motivations and rationales behind apologies, and considers the ethics and legal liabilities of these actions. Hearit provides case studies throughout the volume, with many familiar examples from recent events in the United States, as well as an international apology-making case from Japan. The broad-perspective approach of this volume makes the content relevant and appealing to practitioners and scholars in public relations, business communications, and management. It is a valuable text for courses that take a discursive approach to public relations, and it also appeals to readers in business management, examining apology as a response strategy to corporate crises.