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Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	2015
Genre:	Wirtschaft / Recht
ISBN:	9789383572885
EAN-Code:	9789383572885
Verlag:	Vishwakarma Publications
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 254 mm / B 178 mm / D 12 mm
Gewicht:	420 gr
Seiten:	218
Zus. Info:	Paperback
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This book deals with the basic essentials in contemporary marketing research. It has been specifically written to meet the requirement of the MBA second year Sem II students of Savitribai Phule Pune University as per the prescribed syllabus. However it is useful as a text book to the MBA/PGDBM students of other Indian Universities. Its special features are 1. Lucid explanations of the theoretical principles 2. Solved numerical examples in certain chapters 3. Appropriate exercises at the end of each chapter