Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	April 2023
Genre:	Naturwissensch., Medizin, Technik
	ConsumerResearch / digitalethnographies / homoexperientialis / Mobileethnographies / packagingtesting
ISBN:	9781071629994
EAN-Code:	9781071629994
Verlag:	Humana
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 260 mm / B 183 mm / D 32 mm
Gewicht:	1099 gr
Seiten:	484
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.