Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Juni 2025
Genre:	Wirtschaft / Recht
	Artificial Intelligence / BUSINESS & ECONOMICS / Consumer Behavior / BUSINESS & ECONOMICS / Decision-Making & Problem Solving / Business & Economics / General / BUSINESS & ECONOMICS / Marketing / General / BUSINESS & ECONOMICS / Marketing / Research / cognitive modelling / COMPUTERS / Information Technology / data-driven consumer behaviour analysis / Information technology# general issues / Information technology# general topics / Library & Information Sciences / Library and information sciences / Museology / Occupational & industrial psychology / Occupational and industrial psychology / Sales & marketing / Sales and marketing mehr...
ISBN:	9781032830445
EAN-Code:	9781032830445
Verlag:	Taylor and Francis
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 234 mm / B 156 mm / D
Gewicht:	460 gr
Seiten:	142
Illustration:	schwarz-weiss Illustrationen, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.