Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Mai 2023
Genre:	Wirtschaft / Recht
	BUSINESS & ECONOMICS / Marketing / General / BUSINESS & ECONOMICS / Sales & Selling / General / Buying Behaviour / Consumer / Consumer behaviour / Consumers / For higher / tertiary / university education / Marketing / marketing mix / Sales & marketing / Sales and marketing / Textbook, coursework mehr...
ISBN:	9781529754063
EAN-Code:	9781529754063
Verlag:	Sage Publications
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 246 mm / B 189 mm / D
Gewicht:	1180 gr
Seiten:	616
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent's University London.