Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	März 2024
Genre:	Wirtschaft / Recht
	BUSINESS & ECONOMICS / Distribution / BUSINESS & ECONOMICS / Marketing / General / BUSINESS & ECONOMICS / Sales & Selling / General / BUSINESS & ECONOMICS / Sales & Selling / Management / BUSINESS & ECONOMICS / Strategic Planning / business strategy / digital transformation impact on buying behaviour / Distributive industries / ethical consumption studies / group consumption dynamics / innovation diffusion theory / online customer experience / Retail and wholesale industries / Sales & marketing / Sales & marketing management / Sales and marketing / Sales and marketing management / Technology Adoption Models mehr...
ISBN:	9781032149769
EAN-Code:	9781032149769
Verlag:	Taylor and Francis
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 246 mm / B 174 mm / D
Gewicht:	1380 gr
Seiten:	364
Illustration:	schwarz-weiss Illustrationen, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.