The ancient practice of rhetoric, however, wasn't about slick speech designed to convince or persuade; it was about connecting with one's hearers. It was the recognition that, not only what one says, but also who one is, where one is speaking, and those to whom one speaks, are crucial ingredients of getting the message across. If a speaker does not understand these factors, then the power and effectiveness of what he or she says is diminished.

Like everyone else, preachers use rhetoric, whether they realize it or not. All preachers pick up signals about the special nature of the message they are conveying, the circumstances in which they are conveying it, and the listeners to whom it is conveyed. The problem is that they are too often unaware of how they understand and use this information -- and hence they use it to poor effect.

This volume uses the time-established principles of rhetoric -- a field of study which has enjoyed a revival in recent years -- to help preachers better connect with the congregation. Here they will discover how to understand their own particular authority, the changing and specific character of the congregation each time it meets to worship, and how the Christian message lends itself to different kinds of speech in different situations. What one learns by using rhetoric to understand preaching, the authors contend, isnothing less than how to be a more effective -- and faithful -- servant of the Word.