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Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	Oktober 2010
Genre:	Wirtschaft / Recht
	B / Business and Management / Economics, finance, business & management / Management / Management & management techniques / Management science / Management und Managementtechniken / Market research / Marketing / Modeling / Optimization / preference measurement / Probability & statistics / Statistics / utility theory / Wahrscheinlichkeitsrechnung und Statistik / Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management mehr...
ISBN:	9783642090561
EAN-Code:	9783642090561
Verlag:	Springer EN
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 235 mm / B 155 mm / D
Gewicht:	587 gr
Seiten:	373
Illustration:	VII, 373 p.
Zus. Info:	EUDR exemption - product or manufacturing materials placed on the market prior to 31.12.2025.
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.