• provides an overview of social change, consumption and debates arising from the increased public interest in CAM, arguing for and against different classifications
• discusses how CAM developed in a political and historical context, critically assessing the importance of ethics and values to CAM practice and how these inform what practitioners do
• analyzes the question of what people want, the changing contested nature of health, and the nature of personal and social factors associated with the use of CAM
• examines the diversity of settings in which CAM takes place
• explores the social, political and economic milieu in which CAM is provided and used.

The book is one of three core texts for the forthcoming Open University course K221 Perspectives on Complementary and Alternative Medicine (first presented in February 2005).