Learn to:

• Grasp the basic principles of cash flow management
• Secure business with positive and consistent cash flow
• Bring financial security to your company
• Distinguish profit and cash flow from profit

Grasp cash flow management and make your business more appealing on the market

Are you a small business owner, accountant, or entrepreneur responsible for cash management? This hands-on, friendly guide is your plain-English manual to cash flow basics.You'll get valuable tips, techniques, and information on the fundamentals of cash management to maximize cash flow and understand how it affects the quality of your company's earnings.

• Cash flow 101 - get a clear overview of cash flow basics and how it all fits into the bigger picture of running a business
• Make a statement - find out how to read balance sheets and income statements from a cash flow perspective
• Get down to the nitty gritty - understand how to judge a company's liquidity, secure external capital to start and maintain a company, and avoid cash shortfalls
• Management frame of mind - discover how business owners and managers need to manage cash flow to prevent leakages, theft, and fraud; how to manage disbursement cycles to improve cash flow; and how to manage the selling cycle to improve cash flows

Open the book and find:

• A refresher on fundamental accounting topics
• How to identify basic types of cash activities
• The scoop on the big three financial statements
• Ways to analyze cash flow
• Liquidity vs. available cash
• Everything you need to know about planning and projections
• Real-world examples that help drive home critical concepts
• Keys to managing cash flows in a small business