Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	April 1999
Genre:	Wirtschaft / Recht
	Behaviour / Business & management / Casebook / closely / Consumer behavior / Consumer behaviour / Contains / Countries / Cultural / different / DIFFUSION / Europa /Wirtschaft, Volkswirtschaft / Gerrit / new product / personal consumer / recommended / Selection / Studies / use / Verbraucherverhalten / Wirtschaft / Werbung, Marketing / Wirtschaft u. Management mehr...
ISBN:	9780471987819
EAN-Code:	9780471987819
Verlag:	Wiley
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 225 mm / B 152 mm / D 11 mm
Gewicht:	284 gr
Seiten:	184
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include: * The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary * The cases reflect the consumer perspective on marketing problems * Each case presents a practical problem in the consumer area and poses questions for the reader. An Instructor's Manual is available from the publisher for lecturers using the casebook.