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Case Studies in Crisis Communication: International Perspectives on Hits and Misses
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!
Lieferstatus: |
i.d.R. innert 14-24 Tagen versandfertig |
Veröffentlichung: |
März 2012
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Genre: |
Wirtschaft / Recht |
ISBN: |
9780415889896 |
EAN-Code:
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9780415889896 |
Verlag: |
CRC Press |
Einband: |
Gebunden |
Sprache: |
English
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Dimensionen: |
H 254 mm / B 178 mm / D 32 mm |
Gewicht: |
1225 gr |
Seiten: |
556 |
Bewertung: |
Titel bewerten / Meinung schreiben
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Inhalt: |
Case Studies in Crisis Communication: International Perspectives on Hits and Misses was organized to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions. |
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