The author's goal for the book is that it's clearly written, could be read by a calculus student and would motivate them to engage in the material and learn more. Moreover, to create a text in which exposition, graphics, and layout would work together to enhance all facets of a student's calculus experience. They paid special attention to certain aspects of the text:

2. Layout and figures that communicate the flow of ideas.

4. A rich collection of examples and exercises of graduated difficulty that teach basic skills as well as problem-solving techniques, reinforce conceptual understanding, and motivate calculus through interesting applications. Each section also contains exercises that develop additional insights and challenge students to further develop their skills.