Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	Mai 2011
Genre:	Wirtschaft / Recht
	Adaptive Web browsing / Business Web strategy / Communication portals / Customer Value Management / distribution channel / Dynamic Modelling / E-Business / E-Commerce Adoption / Enterprise ICT / Enterprise Web 2.0 / faci mehr...
ISBN:	9781605660240
EAN-Code:	9781605660240
Verlag:	Information Science Reference
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 286 mm / B 221 mm / D 27 mm
Gewicht:	1287 gr
Seiten:	410
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm's Web strategy and its business strategy. Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.