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Lieferstatus:	i.d.R. innert 14-24 Tagen versandfertig
Veröffentlichung:	Februar 2011
Genre:	Wirtschaft / Recht
ISBN:	9781118085868
EAN-Code:	9781118085868
Verlag:	Wiley
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 235 mm / B 191 mm / D 13 mm
Gewicht:	431 gr
Seiten:	226
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

"Building Donor Loyalty" is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. "Building Donor Loyalty" contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.