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Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!
Lieferstatus: |
i.d.R. innert 7-14 Tagen versandfertig |
Veröffentlichung: |
Juni 2017
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Genre: |
Wirtschaft / Recht |
ISBN: |
9781387028085 |
EAN-Code:
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9781387028085 |
Verlag: |
Lulu.com |
Einband: |
Kartoniert |
Sprache: |
English
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Dimensionen: |
H 229 mm / B 152 mm / D 7 mm |
Gewicht: |
173 gr |
Seiten: |
110 |
Zus. Info: |
Paperback |
Bewertung: |
Titel bewerten / Meinung schreiben
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Inhalt: |
There was one copywriter who made millionaires from people who read his book, although they never wrote an ad.
Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.
That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except...
Fortunately Schwartz was also prolific as a speaker.
So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn:
- How to create ads which sell your products at the expense of your competition
- Find which roles your customer really wants to play and align these to your product
- Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there.
- Learn how to control your audience by being their friend.
Get Your Copy Now. |
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