Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Mai 2022
Genre:	Soziologie
	BUSINESS & ECONOMICS / E-Commerce / Internet Marketing / BUSINESS & ECONOMICS / Industries / Media & Communications / COMPUTERS / Social Aspects / Cultural & media studies / Cultural Studies / Digital lifestyle / Digital or internet economics / E-commerce# business aspects / Ethical & social aspects of IT / Impact of science & technology on society / Internet & Www Industries / Media Studies / Media studies# internet, digital media & society / Media, entertainment, information & communication industries / Online finance & investing / Popular Culture / Sales & marketing / Social media / social networking / Social networking / SOCIAL SCIENCE / Media Studies / SOCIAL SCIENCE / Popular Culture / Web-marketing
ISBN:	9781912854172
EAN-Code:	9781912854172
Verlag:	Scribe
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 198 mm / B 129 mm / D 17 mm
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

In the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential?Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'. The result is an insider account of a trend that is set to dominate our future - experts estimate that the economy of influence will be valued at $24 billion globally by 2025.