Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 14-24 Tagen versandfertig
Veröffentlichung:	November 2014
Genre:	Wirtschaft / Recht
	Business & management / Gemeinnützige Organisation / Gemeinnützige Organisationen / Marketing u. Kommunikation / Non-Profit Organizations / Marketing & Communications / Wirtschaft u. Management
ISBN:	9781118756317
EAN-Code:	9781118756317
Verlag:	John Wiley & Sons Inc
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 159 mm / B 231 mm / D 20 mm
Gewicht:	550 gr
Seiten:	288
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector. * Presents strategies and actions for building a powerful, memorable public sector brand * Explains why the public sector will be the next huge growth sector in branding * Explores the competencies needed to successfully manage a public sector brand