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Lieferstatus:	i.d.R. innert 14-24 Tagen versandfertig
Veröffentlichung:	April 2001
Genre:	Wirtschaft / Recht
	B / Business Strategy and Leadership / Business Strategy/Leadership / Economics / Economics, general / Leadership / Management science / Market research / Marketing / Palgrave Business & Management Collection / Sales & marketing
ISBN:	9780333930984
EAN-Code:	9780333930984
Verlag:	Springer
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 244 mm / B 165 mm / D 27 mm
Gewicht:	664 gr
Seiten:	308
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.