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Blueprint for Your Library Marketing Plan
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!
| Lieferstatus: |
 i.d.R. innert 7-14 Tagen versandfertig |
| Veröffentlichung: |
Januar 2009
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| Genre: |
Wirtschaft / Recht |
| ISBN: |
9780838909096 |
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EAN-Code:
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9780838909096 |
| Verlag: |
ALA Editions |
| Einband: |
Kartoniert |
| Sprache: |
English
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| Dimensionen: |
H 280 mm / B 210 mm / D 8 mm |
| Gewicht: |
390 gr |
| Seiten: |
152 |
| Zus. Info: |
Paperback |
| Bewertung: |
Titel bewerten / Meinung schreiben
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| Inhalt: |
Drawing on the authors' many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst. These easy-to-implement techniques help librarians: - Lay the groundwork through strategic planning and data collection- Write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library- Use marketing planning to create and position new and existing services and programs- Implement and track the plan then evaluate results
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