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Autor(en): 
  • Bernard Marr
  • Big Data in Practice 
     

    (Buch)
    Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!


    Übersicht

    Auf mobile öffnen
     
    Lieferstatus:   i.d.R. innert 14-24 Tagen versandfertig
    Veröffentlichung:  März 2016  
    Genre:  Wirtschaft / Recht 
    ISBN:  9781119231387 
    EAN-Code: 
    9781119231387 
    Verlag:  John Wiley & Sons 
    Einband:  Gebunden  
    Sprache:  English  
    Dimensionen:  H 222 mm / B 145 mm / D 21 mm 
    Gewicht:  540 gr 
    Seiten:  320 
    Bewertung: Titel bewerten / Meinung schreiben
    Inhalt:
    The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. * Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers * Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more * Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking * Develop your own big data strategy by accessing additional reading materials at the end of each chapter

      



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